Who we are
Identity as purpose, held to principle.
- Vision
- A world where food systems enable animals, people, and ecosystems to thrive together.
- Mission
- To accelerate the transition toward plant-forward, regenerative, and evidence-based food systems through research, practical innovation, community partnership, and systems change.
- Purpose
- To develop, demonstrate, and scale practical solutions that improve the wellbeing of animals, strengthen communities, and restore ecosystems.
- Our arena
- Pendo Earth works at the intersection of aquatic animals, plant-forward nutrition, food systems, regenerative agriculture, community livelihoods, environmental sustainability, research and evidence generation, education and capacity building, and policy and systems change.
The narrow gate
This arena describes the full territory of the Foundation’s concern, not the breadth of its present activity. Pendo Earth enters deliberately through a narrow gate: the lives of farmed aquatic animals on Lake Victoria, where evidence, demonstration, and community partnership can be proven at depth before the Foundation extends across its wider arena.
Breadth of purpose and discipline of focus are not in tension. The first defines where we are going; the second determines whether we arrive.
Our character
We are builders: we believe that building something useful is often the strongest form of advocacy. We are evidence-led: curiosity precedes certainty. We are systems thinkers: food systems are networks of relationships rather than collections of isolated problems. We are community-centred: lasting change is built with people rather than delivered to them.
We are collaborative: we measure success not only by what we achieve directly but by what we enable others to accomplish. We are adaptive: success provides evidence to build upon; failure provides evidence to improve. We are long-term in our thinking: our objective is not simply to complete projects but to contribute to institutions, knowledge, and practices that continue creating value long after individual programmes have ended.
Harvest · the Tigoni Hub
How we hold ourselves accountable
Eleven Constitutional Principles govern every significant decision of the Foundation: Purpose Before Preference; Evidence Before Assertion; Ethics and Evidence Together; Systems Before Symptoms; Communities as Partners; Practicality Creates Impact; Collaboration Multiplies Impact; Stewardship of Knowledge; Stewardship of Trust; Long-Term Thinking; Humility and Continuous Learning. One is quoted in full because it defines our relationship with funders.
Every grant is an act of trust, and the Foundation repays that trust with rigour, transparency, and honest reporting, including when findings are inconvenient. Independence is not a barrier the Foundation places between itself and its funders. It is the guarantee of what funders receive.
Principle 9: Stewardship of Trust
Governance and registration
Pendo Earth Foundation is a registered society under the Societies Act (Cap. 108), Laws of Kenya. Registration No. SOF-G5SAPYK. The Foundation is governed by a board of three trustees and led by Rachel Kabue, Founder and Executive Director. Annual returns and audited accounts are filed with the Registrar of Societies as required by law.